SDGs in Action

Last release: February 2018


In 2015 the United Nations launched 17 Sustainable Development Goals – a set of 17 aspirational global goals intending to ignite the public into contributing in whatever way they can towards providing a better future for every human being on the planet. The mobile industry’s contribution to these goals is in providing platforms through which people can connect to mobile services and products that will enhance their lives.

Working alongside the GSMA and Tenacity Works, Cobi Interactive developed an app to publicise the Goals and encourage users to get involved and create actions around each of the 17 goals. The app was launched on stage during the Social Good Summit at UN Week by Cristina Gallach, Under-Secretary-General for Communications and Public Information.


  • iOS and Android apps
  • Content management system and mobile APIs
  • Incorporates editorial content (News, Goals) with user generated content (Actions) with user submitted images and video
  • Sophisticated user communication with push notifications and deep links
  • Social sign-in with Facebook, Google, Twitter, WeChat and Mobile Connect
  • User analytics and reporting
  • Innovative game for attendees of Mobile World Congress 2017 in Barcelona, using iBeacons and Augmented Reality
  • Specially adapted to allow use in China


  • 186 news articles
  • Multi-language support (English, French, Spanish, Chinese)
  • App tailored to work in China
  • 20 225 users registered
  • 1 119 Actions created
  • AR game played in MWC Barcelona and Shanghai
  • >10k installs for Android
  • 4.7 star rating on Google Play
  • Cobi’s last release: February 2018